Apple Takes a Bigger Bite: Ignites Creator Outrage on Patreon

Apple's 30% Bite: Patreon Creators Face a Tough Choice

Patreon creators, brace yourselves for a significant change. Starting November 4, 2024, Apple will take a 30% cut from all new memberships sold through Patreon's iOS app. This move forces creators to absorb costs, raise prices, or potentially lose iOS subscribers.

While existing subscriptions and those purchased through the web or Android app remain unaffected, this change could reshape how creators interact with their audience. Patreon offers an option to automatically increase prices in the iOS app, but this risks pricing out loyal supporters. Alternatively, creators might need to get creative in directing patrons to subscribe through other channels.

Key considerations for creators:

• Evaluate your iOS subscriber base and potential impact

• Consider promoting web or Android subscriptions more heavily

• Explore ways to add value to iOS subscribers if prices increase

This situation highlights the growing tension between tech giants and content creators. As platforms like Apple flex their market power, creators must adapt to maintain their livelihoods. It's a stark reminder that diversifying income streams and building direct relationships with your audience is more crucial than ever.

Apple Loses Podcast Lead: Lack of Video Focus

The once-mighty Apple Podcasts app is losing its grip on listeners, and video creators should take note. Recent data shows YouTube has become the top platform for podcast consumption, with 31% of listeners tuning in there compared to just 12% on Apple Podcasts. This shift highlights a crucial trend: video is king in the podcasting world.

For video creators, this presents both challenges and opportunities. The rise of YouTube as a podcast powerhouse means your existing video content could easily be repurposed for podcast audiences. However, it also means increased competition as more creators flock to the platform. To stand out, consider these strategies:

• Optimize your video titles and descriptions for podcast-specific keywords

• Create engaging thumbnails that work well at both large and small sizes

• Experiment with podcast-style content within your existing video format

Apple's decline is a stark reminder of how quickly the digital landscape can change. Video creators who stay adaptable and embrace new platforms will be best positioned to capture growing podcast audiences. Don't put all your eggs in one basket – diversify your content across multiple platforms to maximize your reach.

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In Other News…

• Instagram's Big Boss Spills the Tea on Content Success: Adam Mosseri, the head of Instagram, dropped some knowledge bombs in his weekly Q&A. He shared quick tips to help creators boost their content game on the platform. Time to take notes and level up your Insta skills!

• Formula 1 Cracks Down Creators Using 'F1' Branding: Formula 1 is asking some content creators to stop using 'F1' in their branding. This move affects creators in the US, forcing them to rebrand or risk having their channels taken down. It’s definitely a head-scratcher considering that other league like NBA on the contrary encourage and recognize this as “free marketing”.

• Channel Hacking on the Rise: More creators are falling victim to hackers, but help is on the way! YouTube has launched a new AI tool to assist in channel recovery. Stay alert, folks – with great success comes great risk in the creator world.